Teenagers, Social Media Marketing & Tech Overview 2015. An based on a study that is new Pew analysis Center.

24% of teenagers look online “almost constantly, ” facilitated by the extensive accessibility to smart phones.

More than half (56%) of teens — defined in this report as those many years 13 to 17 — go surfing several times every single day, and 12% report use that is once-a-day. Simply 6percent of teenagers report going online weekly, and 2% go surfing less frequently.

Most of this madness of access is facilitated by cellular devices. Almost three-quarters of teens have or have admission 1 up to a smartphone and 30% have fundamental phone, while simply 12percent of teens 13 to 17 state they usually have no mobile of every kind. African-American teenagers will be the probably of every number of teenagers to own a smartphone, with 85% gaining access to one, in contrast to 71per cent of both white and Hispanic teenagers. The crooks to along with other mobile phones are becoming a primary motorist of teen internet use: completely 91percent of teenagers go surfing from mobile phones at the least sometimes. Among these “mobile teenagers, ” 94% go online daily or maybe more often. The internet via mobile devices tend to go online less frequently by comparison, teens who don’t access. Some 68% use the internet at least daily.

African-American and Hispanic youth report more frequent internet usage than white teenagers. Among African-American teenagers, 34% report going online “almost constantly” as do 32% of Hispanic teenagers, while 19% of white teenagers go surfing that frequently.

Facebook is considered the most popular and sometimes utilized social media platform among teenagers; 1 / 2 of teenagers utilize Instagram, and almost as much use Snapchat

Facebook continues to be the most utilized social networking web site among US teenagers many years 13 to 17 with 71% of all of the teenagers utilising the web web site, even while 50 % of teens utilize Instagram and four-in-ten usage Snapchat.

71percent of teens utilize one or more network site that is social

Teenagers are diversifying their social networking website usage. A lot of teenagers — 71% — report using one or more social networking web web site from the seven platform choices these people were inquired about. Among the list of 22% of teenagers whom just use one web web web site, 66% usage Facebook, 13% use Google+, 13% usage Instagram and 3% usage Snapchat.

This research works on the notably different technique than Pew Research Center’s previous reports on teenagers. While both are probability-based, nationally representative types of US teens, the existing study was administered on the web, while our past work involved surveying teenagers by phone. Significant amounts of past research has unearthed that the mode of interview — phone vs. Online self-administration — can impact the outcome. The magnitude and way of the results are hard to anticipate, though for some types of concerns, the conclusions that are fundamental would draw through the information will undoubtedly be similar irrespective of mode. Properly, we are going to maybe perhaps not compare particular percentages from past research with outcomes through the survey that is current. But we genuinely believe that the broad contours and patterns obvious in this survey that is web-based much like those noticed in past phone studies.

Facebook continues to be a principal force in teenagers’ social networking ecosystems, even while Instagram and Snapchat have actually risen in to a prominent part in teenagers’ online life. Expected which platforms they utilized most frequently, the population that is overall of in this sample (many years 13 to 17) stated that Facebook was the website they utilized most often (41% stated that), accompanied by Instagram (20%) and Snapchat (11%).

Guys tend to be more most most most likely than girls to report which they see Facebook most frequently (45% of males vs. 36% of girls). Girls tend to be more most most likely than guys to state they normally use Instagram (23% of girls vs. 17% of guys) and Tumblr (6% of girls weighed against lower than 1% of men). Older teenagers many years 15 to 17 are far more most likely than more youthful teenagers to cite Facebook (44% vs. 35% of more youthful teens), Snapchat (13% vs. 8%) and Twitter (8% vs. 3%) as a usually utilized platform, while more youthful teenagers many years 13 to 14 are far more most most likely than their older compatriots to list Instagram (25% vs. 17percent of older teenagers) being a platform they see most frequently.

Middle and upper income teenagers lean toward Instagram and Snapchat

The survey information reveals a pattern that is distinct social media utilize by socio-economic status. Teenagers from less well-off households (those making significantly less than $50,000) tend to be more most most likely than the others to express they use Facebook the absolute most: 49% of the teenagers state they normally use it most frequently, in contrast to 37percent of teens from significantly wealthier families (those making $50,000 or higher).

Teenagers from more affluent households faceflow. are notably much more likely compared to those through the minimum affluent domiciles to state they visit Snapchat frequently, with 14% of these from families making a lot more than $75,000 snapchat that is saying their top web web site, in contrast to 7% of the whose families make not as much as $30,000 yearly. Twitter shows a pattern that is similar earnings, with all the wealthiest teens using Twitter a lot more than their minimum well-to-do peers. It must be noted that several of those distinctions might be items of variations in utilization of these websites by these various subgroups of teenagers.

Smart phones facilitate changes in teenagers’ communication and information landscape

As US teenagers follow smart phones, a variety is had by them of options for interaction and sharing at their disposal. Texting is definitely a mode that is especially important of for most teenagers. Some 88% of teenagers have or gain access to mobile phones or smart phones and 90% of these teenagers with phones change texts. A normal teenager sends and gets 30 texts a day 2

And teenagers aren’t messages that are simply sending the texting system that phone organizations provide. Some 73percent of teenagers gain access to smart phones and one of them apps that are messaging Kik or WhatsApp have actually caught in. Completely 33% of teens with phones have actually such apps. And Hispanic and African-American youth with phones are considerably prone to utilize messaging apps, with 46% of Hispanic and 47% of African-American teenagers using a texting software weighed against 24% of white teenagers.

Girls take over social media marketing; guys are more inclined to play video gaming

Teenage girls utilize social networking internet sites and platforms — especially ones that are visually-oriented for sharing significantly more than their male counterparts do. For his or her component, guys are far more most most most likely than girls to possess gaming consoles and perform movie games.

Information because of this report had been gathered for Pew Research Center. The study ended up being administered online by the GfK Group having its KnowledgePanel, in English and Spanish, to a nationally representative test of over 1,060 teenagers many years 13 to 17 and a parent or guardian from September 25 to October 9, 2014 and February 10 to March 16, 2015. When you look at the autumn, 1016 parent-teen pairs had been interviewed. The study ended up being re-opened into the springtime and 44 pairs had been put into the test. To get more regarding the means of this research, please go to the techniques part by the end with this report.

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